- A good coach that wins lots of games increases the revenues for the school. Game attendance, team apparel sales, team sponsors, donor contributions all go up. Attendance at USC home games has increase by 17,000 since Pete Carroll became the coach. This produces an extra $10 million per year for USC. In attendance at home football games alone, Pete Carroll has justified his big pay check (in reality he justifies being paid at least 2.5 times more). Now throw in all the other increased revenue streams, and a couple million dollars a year is a steal. Studies also show that applications for admissions to universities spike up when sports programs are successful, so the coach is even helps on the academic side.
- College football has to compete with the NFL for coaches. A year after Nick Saban won a national championship with LSU, the Miami Dolphins hired him away from college to the professional ranks. After two disappointing years in the NFL, he was not willing to leave until Alabama made an offer he could not refuse—a super fat pay check. My point is, if the NFL teams are going to pay their coaches millions of dollars annually, then the best college football coaches will bolt for the NFL. College needs to compete to keep the sport interesting and the only way to do that is to comparably compensate coaches.
- Time is money. College football coaches don’t have to go to classes, as do the players, so most coaches work over 12 hours a day. Factor into the equation that they travel for recruiting purposes, and their salary is similar, if not below, to the pay given to top executives who put in similar hours, who are required to spend significant time traveling away from home, and who work for companies that rake in tens of millions of dollars annually.
While society may not be reflected in the best light by college football coaches becoming multi-millionaires, it is hard to expect their pay to be any different. If it really bothers us enough, then we can always boycott the sport until changes are made.